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Date: 2010-09-08 09:08 pm (UTC)
Hm, I think the problem is more fundamental than that. "Sun" journalists are ferociously bright by all accounts, even if they are arts graduates (grin); I'm sure they could have figured out who was an expert or not if they actually cared. But they are not (per se) trying to find out the truth; they are trying to sell as many papers as possible while not being sued. So "OMG hospitals full of MRSA" was a good story; presumably the lawyers advised that "UK's foremost expert on X" was not a protected title and could legitimately be claimed by anyone.

Neuromancer (UK's foremost expert on fiscal policy. No, honestly.)
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