Conservative Party Inferences about me (page 4 of 6)

[purplecat]

Comments

[isis]

This is really interesting! How wrong is it, other than "housewife"?

[purplecat]

Pretty accurate. Age guesses within spitting distance, the Mosaic classification is correct (though, you know, you can deduce that just from the address).

[nanila]

Yep, still creepy, even where wrong.

[purplecat]

Indeed - presumably correct enough, often enough that they think it worth modelling and believe they have a use for the information.

[liadt]

Experian know all or not!

[purplecat]

I wonder if one can ask Experian what data they hold or whether they just process on behalf of other people?

[liadt]

I'm sure Experian will tell all if you give them money! I think the credit checkers all use the same data?