If I were guessing, I'd say it was because Paul Magrs was easily their highest profile author. In retrospect his response to being asked to write a 100th novel was entirely predictable but it may have been less so at the time since I think he's become more open about his delight in silliness and whimsey since then.
This is, incidentally, a book you can judge by the cover.
The whole book is quite random. If I remember correctly there is a scene where Ray Harryhausen kidnaps George Lucas out of revenge for inventing digital effects.
It does a bit! But Magrs, I would argue, is a better writer than that - though one does need to buy into his particular viewpoint on Doctor Who (and the world in general) which I don't always - in general I think I find him a bit too silly, but I like some of his earlier stuff and his books about his cats.
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This is, incidentally, a book you can judge by the cover.
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