That's part of RTD's ideological attitude towards fandom - he seems to have felt that there is far too much hate directed towards periods of the series and wanted to emphasise that on one level he loved it all unreservedly, and he wanted other people to as well. Hence giving his own episodes ten out of ten. It was a ridiculous exercise, really.

As for the superficiality, the first year was the worst; and there has been self-criticism in its pages by the production team, particularly Phil Collinson's admission that 'Daleks in Manhattan'/'Evolution of the Daleks' ended up not being as good as it ought to have been because it ran out of money. I'm still impressed by it - it's still a few cuts above most other genre magazines.